Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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10:30-11:10 AM NASDAQ MARKETSITE Retail Innovation: Gasbuddy Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY GASBUDDY 10:30-11:10 AM TARGET MEDIA NETWORK STAGE Daily Debate: Is Technology Delighting Or Distancing Customers? You can predict the future using data…and you should in order to grow your business and understand how best to communicate with your audience. But, what is that doing to your customer? Technological innovation has outpaced the ability for privacy protections to keep pace, leaving some customers feeling unsafe. How can you use the knowledge of your customer and the marketing technologies available today to delight customers with enhanced creativity and storytelling? PRESENTED BY BUSINESS INSIDER 10:30-11:10 AM 4A'S CENTENNIAL STAGE Talent & The Culture Of Accountability Talent diversity, inclusion & retention are critical to staying competitive, especially as more clients demand progress. All require senior management support and a culture of accountability. Culture is not a static element but a living, evolving entity that requires prioritization to maximize goals. It's time we stop talking about what's wrong and discuss actions & initiatives that can drive our industry & agencies forward. Hear from C-suite executives and talent leads on what's working and where the industry falls short. Edward Frankel SVP, Dir. Talent Acquisition , OMNICOM HEALTH GROUP Keesha Jean-Baptiste SVP Talent Engagement & Inclusion , 4A'S God-is Rivera Director, Inclusion & Cultural Resonance , VML Sedef Onar Chief Talent Offi cer , 72ANDSUNNY PRESENTED BY 4A'S 10:45-11:25 AM NEWGEN STAGE Charting Your Course At Any Stage "Charting Your Course at Any Stage," will offer frank, valuable career advice and anecdotes from some of the industry's most talented creators and trailblazers on how to succeed at every phase of your communications career. Meredith Long SVP & GM, News, Luxury & Style , TIME INC 10:30-11:10 AM 10:30-11:10 AM 10:45-11:25 AM 10:00-10:40 AM WORKSHOP STAGE Respondology Combines AI & Human Oversight To Create Reply-Based Advertising Respondology, the fi rst large scale, semi- automated reply-based advertising tool, introduces a revolutionary new way to advertise on comment-driven social platforms. Respondology sifts through millions of social posts in real-time to identify intent and then enables its advertisers to reply directly to that consumer with the offer, branding or engagement message best matching their interest and need state. Respondology and House of Blues present the game-changing applications of the tool and a proof-of-concept case study. Mikey Kilun Sr. Dir., Digital & Social Strategy , HOUSE OF BLUES Erik Swain President , RESPONDOLOGY PRESENTED BY RESPONDOLOGY 10:15-11:00 AM PLAYSTATION EAST Marketing In The Age Of Assistance Today's consumer is more curious, impatient, and demanding than ever. As new, smart devices emerge and data & machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs. Join Allan Thygesen, President, Americas at Google, and Keith Weed, Chief Marketing and Communications Offi cer at Unilever, as they discuss how they're harnessing intent, data & machine learning to delight consumers and drive business results. Allan Thygesen President, Americas , GOOGLE Keith Weed Chief Marketing & Communications Offi cer , UNILEVER PRESENTED BY GOOGLE 10:00-10:40 AM 10:15-11:00 AM E V E N T S 8 8 Creative leaders share their favorite work, the work they envy, and the work they'll be doing in 2022. 10:30AM • 4A'S CENTENNIAL STAGE C R E AT I V E S H O R T S

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