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May 2012 Photo: The foyer at Sunway Pyramid Convention Centre Feature Malaysia: A truly Asian hospitality A tropical sense of comfort emerges along with photographic recollections of sun-shiny sights and sounds of glistening outdoors, with sincere smiles aplenty, assistance readily rendered, all nestled within a cultural amalgamation of the old Malayan traditions and the new cosmopolitan business city of a progressive Asian hub. These are core identities 4 representing Malaysia; a truly Asian hospitality. With the key understanding of how the MICE industry works; which requires a perfect balance of space and quality productivity for successful meetings, Malaysia offers an array of destinations and venues that one can choose from. Events Asia uncovers some of the key highlights pertinent for your next plan to hold a MICE event, at a venue relevant to your business. Located next to the Pyramid Tower Hotel and Sunway Resort Hotel and Spa, the Sunway Pyramid Convention Centre comprises of over 5,600 square metres of space, unobstructed and functional for different meeting types and requirements. Commutes to the hotels are easy and hassle-free. Take its strategic location for example. Its connectivity with the Sunway Resort Hotel and Spa means a lot of travelling time is cut to better adjust and cater to the delegates' time-sensitive itineraries. Sunway Resort Hotel and Spa along with the adjacent convention centre, offer a total of over 10,000 square metres of function space featuring 55 meeting rooms, making this one of Malaysia's most versatile conventions and exhibitions venues. The hotel's classically designed ballroom is ideal for the most prestigious banquets of up to 2,200 persons. The convention centre complements the hotel's meeting facilities with its ability to accommodate up to 3,500 convention delegates in theatre- style seating. For cocktail receptions, it can cater for up to 6,000 persons, which includes the foyer of the convention space. And the offerings do not end at that. Eight meeting rooms, each measuring 80 square metres are offered for registration and / or administrative offices with parking facilities for up to 8,000 vehicles readily available at the convention centre, within the resort's premises. Sunway Resort Hotel and Spa has proven its functionality and exceptional service hospitality with the dignitaries and luminaries of Malaysia's major international events, encompassing exhibitions and conferences such as the 20th Asia Pacific Academy of Ophthalmology, Congress 2005, Merck Sharpe and Dohme Incentive Conference, Hewlett-Packard India Convention, Pepsi India Convention, Unilever Asia Pacific Conference, Veritas Asia Pacific Conference, 7th World Chinese Entrepreneurs Convention, Women's Federation of World Peace and the World Islamic Economic Forum among the many other high-profile and themed events. This is only evident of the trust these big event planners have on the properties and how their facilities have helped in minimising clutter and maximising productivity through various amenities such as hi-tech audio visual and technical support equipments. Knowing full well the importance of communications and devices, the latest and finest in standards for visual and sound system is provided and adaptable to any kind of event needs, including international video conferencing. Wireless connections are made available via all 50 function rooms inclusive of the Grand Lagoon Ballroom, Meet-On-10 and the Sunway Pyramid Convention Centre. Meet-On-10 is a contemporary meeting-within-a-meeting concept which features a meeting zone of seven rooms that can host 15 to 120 persons and packed with the latest gadgetry providing an avenue

