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September 2011 Regional News Equinox Complex Celebrates "10 Years of The High Life" SINGAPORE - the iconic Equinox Complex turns 10 this year, with the return of the annual Chefs With Altitude with a bang from 23 to 30 October 2011. This week-long epicurean extravaganza celebrating the best in fi ne cuisine, mixology and entertainment will feature a list of epicurean superstars including Three Michelin star Chef Bruno Menard at JAAN, Jamie Oliver's Fifteen London Restaurant at Equinox Restaurant, 2010 Diageo World Class Champion for Singapore & Malaysia, Cocktail Architect Richard Gillam and a collection of international DJ parties at the Helipad and New Asia. The 2011 edition of Chefs With Altitude gravitates around a posh Garden theme evoking beauty and uniqueness of produce used in its award-winning gastronomy, as well as encapsulating Equinox Complex's multi-faceted entertainment pleasures through the years. Paying homage to 10 wonderful years, Equinox Complex will proudly present "10 TRIBUTES TO 10 FABULOUS YEARS OF THE HIGH LIFE" at this year's Chefs With Altitude with a mélange of premium events featuring a stellar cast. Marking this milestone is the return of the illustrious Chef Bruno Menard to the critically-acclaimed JAAN Restaurant where he will be presenting his special menu on 24, 25, 26, 28 and 29 October and helm a very exclusive 9-Course Dom Perignon Vintages Dinner on 27 October featuring some of the rarest Dom Perignon Champagnes. Chefs With Altitude 2011 also ushers in a ground-breaking collaboration with Fifteen restaurant in London. Developed by its inspiration founder and celebrity chef Jamie Oliver, three remarkable chefs, including a graduate and alumni of the Fifteen Apprentice Programme, Head Pastry Chef Dean McClumpha together with Executive Head Chef Andrew Parkinson, Senior Sous Chef Trevor Howard and Restaurant Manager Robin Soutar will present their signature Fifteen menu and culinary experience for diners and guests at Equinox Restaurant from 23 - 30 October. "We are deeply honoured and privileged to bring Fifteen restaurant team to Singapore through this year's Chefs With Altitude. The philosophy and social responsibility behind this remarkable culinary institution created by Jamie Oliver is inspiring, and the calibre of their Italian–inspired culinary creations is equally exceptional. We are confi dent that our diners at the Equinox Restaurant, which will showcase these talents specially-created menu, will be in for a truly epicurean experience," says Mr. Nigel Moore, Director of Food & Beverage Service, Swissôtel The Stamford. Events Malaysia's twin deal for Chinese Incentive Planners CHINA – In a bid to attract more international incentive travel groups to the country, the Malaysia Convention and Exhibition Bureau (MyCEB) has launched the Malaysia's Twin Deal programme in Beijing, China, the fi rst stop of its inaugural sales mission to China. Aptly named after the Malaysian iconic structure, the PETRONAS Twin Towers, the "two-pronged" approach offer rewards for both incentive planners and participants, and further enhances the success of their events. According to Ms Ho Yoke Ping, General Manager of Sales and Marketing, MyCEB, "Deal 1 offers value added support for participants ranging from a group of 50 to more than 500 participants. Among the privileges included is a Malaysian cultural performance for gala dinner, a choice of team building activity or a half-day city tour, welcome gifts, fast track immigration clearance and shopping discount vouchers. For groups over 500 participants, Deal 1 also provides support towards food and beverage costs, a welcome drink, personalised gifts plus police outriders for one return trip from hotel to dinner venue. Ms Ho continued, "Deal 2 offers incentive rewards for meeting planners and is applicable for agents who bring in an accumulative 500 participants and above. For example, for an accumulative group of 5,000 participants, meeting planners are entitled to two return business class air tickets from China to Kuala Lumpur, 3 nights' accommodation at a fi ve-star hotel, a half-day city tour plus shopping vouchers worth RMB4,300 (RM2,000, USD670). MyCEB's latest incentive offer demonstrates its commitment to accelerate the business growth from China as well as globally. "We hope that the sales mission and the launch of the incentive programme will convey the message that Malaysia is capable not only of supplying a wide range of products and services, but also of matching the highest standards of quality," said Ms Ho. Malaysia's Twin Deal programme is applicable for meetings and incentives of more than 50 participants originated from China, booked between 2 September to 31 December 2011. The events must be held in Malaysia by 31 December 2013. Events 8 Meet and Relax with Mövenpick Heritage Hotel Sentosa's package Conveniently located in the heart of Sentosa Island, Mövenpick Heritage Hotel Sentosa provides an upscale, contemporary accommodation with a fi ve-star service. The hotel's versatile column-free ballroom, exclusive boardroom and distinct guest rooms provides an ideal venue at which to host your meetings, incentives, conferences and events. Just a short walk away are the island's many attractions; from Singapore's famed Merlion statue, to the exciting rides at Universal Studios Singapore and the Casino located at Resorts World. In addition, Mövenpick Heritage Hotel Sentosa's prime location allows for easy access to other key areas such as the central business district, Orchard road and the core downtown area. From Imbiah station opposite the hotel, Sentosa express takes visitors directly to Vivo City – largest shopping complex in Singapore. • Deluxe room from SGD $280, single occupancy, per night • Full-day meeting package at SGD $98 per person Package includes daily buffet breakfast, Use of meeting space, 2 Coffee breaks, Organised lunch, a glass of house-pour drink following the meeting at Library Lounge or Linkbridge Terrace, a selection of Chef's lite bites, 20% F&B discount at the Linkbridge restaurant, use of LCD projector, wireless Internet access, writing materials, bottled water and printed place cards. Events