With a provocative name like First Base you
may just get lucky and find yourself in third
and fourth base territory with their latest
collection.
The creator and designer behind the brand,
Alison Cotton came up with this innovative
clothing line to embody the Bondi Beach
culture that's known for its seductive beach
and healthy lifestyle.
Alison Cotton incorporated her passion for
sports and beach wear and made an ethical
brand to suit everyone and anyone.
First Base provides sexy comfortable
clothing at an affordable price. So it's no
mystery as to why her sportswear is so bang
on trend this season.
"I've worked in fashion for a long time and
I wanted to work on a product that really
resonated with me," Alison explains.
However, the thought process behind the
name of the brand wasn't as "pervy" as the
name first comes across, Alison reveals that
"When I started the brand I was at a bit of
crossroads in life and felt like I was going
back to First Base in many ways…. plus I
loved the hook of the name – that it was a
bit pervy."
This tongue and cheek attitude really
transcends through her modern fashionable
activewear range. From Kim K hip hugging
leggings to eye popping spots bras, First
base has a style for you.
To add the icing on the cake, First Base is
also ethically-minded which basically means
that the factories First Base works with
have to be independently audited by a third
party to ensure they are WRAP (Worldwide
Responsible Accredited Production)
compliant.
14
ISSUE 102 / 2017
FASHION
You may think of ethical fashion as boring hand woven materials made into frumpy oversized sweaters, but a new
clothing line has put a spin on the whole reusing, reducing & recycling thing.
HOW TO GET TO FIRST BASE THE ETHICAL WAY!
