Northstar

NEWS Industry Insights: Oasia to cater to the burgeoning business and leisure travel market in Singapore An interview with Raphael Saw, the Chief Operating Offi cer, Hospitality Business Group & Director, Hospitality Operations, Far East Organization. What facilities does the new Oasia have? Oasis Club guests also get to enjoy exclusive access to the hotel's 24-hour club lounge, The Living Room. Here daily breakfast is served alongside complimentary cocktails and canapés from 6-8pm and guests can stay connected to the outside world via the complimentary WIFI service. Oasia Club guests can also swim and unwind in one of the highest hotel pools in Singapore surrounded by greenery and panoramic skyline views on the 22nd fl oor. All rooms are equipped with high speed Internet Why inspired Far East Hospitality to launch the Oasia? As a brand, what does Oasia has to offer? Oasia Hotel Singapore is the flagship hotel of the new Oasia brand by Far East Hospitality. It has been developed to cater to the burgeoning business and leisure travel market in Singapore and is built around three key values: thoughtfulness, respect and care. These three values have been translated across all facets of the property from hotel design and styling through to customer service and guest experience. The result is a quintessentially "Asian hospitality experience" where thoughtfulness and intuitive service are the hallmarks of the brand. Staff will go the extra mile to ensure guest comfort and satisfaction, noting requests and remarks for future stays to make Oasia Hotel Singapore a sanctuary of comfort. The property itself is strategically located at the Novena enclave of Singapore and offers all the facilities of a prime city centre address with a direct connection to Novena MRT station. What are the different categories of rooms in the fl agship Oasia? There are 428 rooms span across four categories: 224 Deluxe Rooms and 88 Superior Rooms styled by local Singaporean firm, Ong & Ong boast spacious bathrooms with rain shower, 40" LED interactive IP television and an iPod compatible sound system. Four Club Suites and 100 Club rooms are styled by award-winning design fi rm Super Potato and have been designed to provide a new level of comfort with luxuriously appointed separate living and business space. 6 | ■ TRAVELWEEKLY ASIA | 04 OCTOBER 2011 access to help business travellers manage the competing priorities and demands of international travel. The hotel's 'oasis' on the 8th fl oor of the property is a tranquil terrace featuring bamboos, stones and natural surroundings: it includes a fitness centre, tropical roof terrace and sunken deck chairs in the pool providing great respite from the fast paced city. Other faci l i t ies include an al l -day dining restaurant, three in-house dining options and some 220 square meters of event space. What can guest expect an experience at Oasia to be like? A stay at Oasia Hotel Singapore is designed to be a journey of discovery, a refreshing experience where guests will come away feeling totally rejuvenated. Warm Asian hospitality begins upon hotel booking where guests (club floors only) are offered a series of extended services including pre check-in, in-room scent selections, and the loan of iPod and concierge services to make their visit comfortable and convenient and continues through to their time of check out and beyond. Moving forward, what is the expansion and development plan for Oasia? Asia is currently a high growth area for hospitality offerings. According to the Pacifi c Asia Travel Association (PATA) report in January this year, tourism in Asia for 2010 shows excellent growth numbers, with strong performance in South East Asia. Despite the global economic uncertainty, Singapore is still on track to achieve its goal of 17 million visitors in 2015. Oasia is the latest brand launch from the organization and Oasia Hotel Singapore is the fi rst of many Oasia properties Far East Hospitality will roll out across the region. We are looking at strengthening the brand and expanding at a conservative pace. In Singapore, a second Oasia branded property will open within the next three years. www.travelweeklyweb.com

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