Northstar

The Indispensable Travel Industry Read Special Report: Vietnam A defi nite tourism juggernaut in Asia in the next decade Vol. 9 | 14 December 2010 | www.travelweeklyweb.com | Published by Travel & Meetings Group, Ten Alps Communications Asia Pte Ltd IHG is partner for 'Oprah's Ultimate Australian Adventure' News Fairmont goes to the dogs Page 4 Hotel Absolute Sanctuary Oprah goes Down Under with her fans. IHG (InterContinental Hotels Group) has been named the official accommodation partner for 'Oprah's Ultimate Australian Adventure', hosting more than 300 audience members from the United States. The Oprah Winfrey Show is travelling throughout Australia in December to f ilm at least three episodes that will air in the United States in early 2011. The partnership covers accom- modation for the more than 300 ultimate viewers who will be joining Oprah from the Uni ted States for Oprah's Ultimate Australian Adventure, and the programme's production crew. Accommodation will be provided at InterContinental, Crowne Plaza and Hol iday Inn properties throughout Australia. Andrew McEvoy, managing d i r e c t or, Tou r i sm Au s t r a l i a commented, "We were looking for a partner with extraordinary hotels in the many key locations that The Oprah Winfrey Show's audience will experience during their Australian adventure. IHG fits the bill. Their strong brands will help us show why there really is nothing like Australia." Bruce McKenzie, chief opera- ting officer Australasia for Inter- Cont ine n t a l Ho t e l s Group added, "This is an extraordinary opportunity, not only to share our brands, products and experiences with viewers in 145 countries, but also to contribute to showcasing Australia's appeal to a truly global audience. We're honoured that our hotels are part of the effort to demonstrate what's truly unique and special about Australia and we're looking forward to welcoming The Oprah Winfrey Show's ultimate viewers." Tour i sm Au s t r a l ia is al so working closely with "The Oprah Winfrey Show", which will enable Austral ia to be showcased to audiences worldwide as part of the shows, Tourism Australia Chairman, Geoff Dixon said Australia will be profi led on at least two full episodes. Dixon said Qantas Airways, Tourism New South Wales, the Sydney Opera House, Tourism Victoria, Tourism Queensland, R.M.Williams and Network 10 were also partners in the venture. Other Australian States and Territories have expressed active support and will be given the opportunity to be involved through editorial profiling opportunities. "The fact collaborates with Neuronium Page 8 nothing like Australia to audiences around the world and encourage t h em t o c ome a n d e x p l o r e our country for themselves whether it's their first time or their fifth time." Tourism Australia's partnership with "The Oprah Winfrey Show," will see Ms Winfrey, her corres- pondents, and 300 of Oprah's most loyal viewers travel on an eight- day, seven-night trip to Australia, to fi lm at least two episodes of the programme during December. The "Oprah" show cameras that Ms Winfrey has chosen to share her first visit to Australia with her television audience is a huge backing for our country and provides an amazing opportunity for Australian tourism," Dixon said. "We can showcase why There's will be on hand to capture their journeys around Australia as well as bring everyone together at the steps of the Sydney Opera House – or as it will be known that week the "Oprah House" – for a spectacular show featuring Australian talent and special guests. Episodes will air fi rst in the US in early 2011 and then roll out to other global markets.

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