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eBOOK_ITB ASIA 2017_DAY3

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TRAVEL WEEKLY ASIA O F F I C I A L D A I L I E S www.travelweekly-asia.com 17 27 October 2017 Market Mix, 2016 Leisure and Corporate travel dominate the Yangon hotel market Leisure travel was the largest segment in 2016. Most of this demand is captured through direct hotel channels, contracted rates with OTAs and / or wholesale packages. Leisure guests generally value support facilities such as shopping and food and beverage outlets that are within close proximity to their hotel. Property Keys Opening Year Pan Pacific 348 2017 Lotte Amara Hotel 343 2017 Hotel G Yangon 85 2017 Pullman Yangon Centrepoint 300 2018 Grand Mercure Golden Empire 175 2018 Yangon Thanlwin Hotel 170 2018 Kempinski 239 2018 Wyndham Grand Yangon Royal Lake 260 2018 Courtyard by Marriott 200 2019 Sheraton Yangon 375 2019 Okura Prestige Yangon 390 2020 Dusit Thani 338 2020 Hilton 372 2020 Total 3595 Corporate demand has traditionally accounted for a large portion of total room nights demanded within the Yangon hotel market due to the city's reputation as the economic centre of Myanmar. Major feeder industries typically include oil and gas, banking and finance, non-government organisations and telecommunications. Location of competitive properties tend to play a large role in capturing corporate demand, especially with traffic conditions in Yangon. This source market is typically preferred by hotels as they provide stable occupancy levels and reasonable average room rates.

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