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Economics of Cloud Financial Software

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Copyright 2013 TechVentive, Inc., All Rights Reserved - Unauthorized reproduction, storage, transmission or quotation strictly prohibited. 11 About Vital Analysis Vital Analysis is a very different kind of technology research organization. We are the intersection set where exceptional technology market knowledge meets the executive suite. Where other "analysts" replay vendor press releases, we give you the: impact new technologies will have on your business. reasons why you should care about specific emerging solutions. business justifications why you may want specific solutions. Vital Analysis was carved out of TechVentive, Inc. in 2007 as a new, but complementary business. As designed, Vital Analysis is the publishing, research and analytical arm of that company. Our reach, like our blog readership, is truly global. We've consulted with top technology executives in Australia, Brazil, Canada, the United Kingdom and the United States. We've been briefed by technology providers from virtually every corner of the planet. About the Author Brian Sommer is the CEO of TechVentive, Inc. - a market-strategy and content firm. Brian closely follows what C-level executives think, feel and need. Brian also publishes a blog on the intersection of application software and professional services (http://blogs.zdnet.com/sommer/). He welcomes your thoughts and invites you to contact him at brian@vitalanalysis.com . Reproduction of this publication in any form without prior written approval is forbidden. The information in this report has been obtained from sources believed to be reliable. TechVentive, Inc. disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended result. The opinions expressed herein are subject to change without notice. To purchase reprints of this document or to quote passages within, please email: contact@techventive.net .

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