Software CEO / CFO Outlook 2015: On the Customer Success Road in a Perfect Storm
31
SAND HILL GROUP
Copyright 2015 Sand Hill Group
The information contained herein has been obtained from sources believed to be reliable. Sand Hill Group
disclaims all warranties as to the accuracy, completeness, or adequacy of such information. The Sand Hill
Group shall have no liability for errors, omissions, or inadequacies in the information contained herein or for
interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve
the intended results. The opinions expressed herein are subject to change without notice. Reproduction of this
report in print or electronic form is strictly prohibited without written permission from Sand Hill Group.
Sand Hill Group provides strategic management, invest-
ment, and marketing services to emerging market leaders.
Sand Hill Group is best known for its work in the software
and services market. As founder of the former "Enterprise"
and "Software" conference series, Sand Hill Group has been
credited with uniting the software business ecosystem of
executives, entrepreneurs, investors, and professionals.
Sand Hill Group also funds primary research into key tech-
nology and business model trends that impact the software
business, such as the annual Software CEO / CFO Outlook
studies. Find more reports at http://sandhill.com/reports/.
The rm is also the publisher of SandHill.com, the pre-
mier online destination for strategic information about the
software business, especially in the areas of cloud, mobile,
big data and the Internet of Things as well as other topics
(http://sandhill.com/topic-index/). The site's feature arti-
cles, blog posts, news, and executive briengs, along with its
weekly newsletters, are read by thousands of top software
industry executives as well as buyers of software solutions.