ISSN 0219-5038 编者话 EDITORIAL
EDITOR IN CHIEF (TWCHINA) Susan Li Tel: (8610) 65156659 | susan.li@tenalpsasia.com SENIOR EDITOR (TWCHINA) Jane Zhang Tel: (021) 6536 1916 | jing.zhang@tenalpsasia.com
李冰 | 主编 (TravelWeeklyChina旅讯) susan.li@tenalpsasia.com
商务旅游"峰回路转" 尽
管年初的欧洲债务危机曾 一度让全球人感受到全球
经济已经脆弱到"最后一根稻草" 就要压下，然而时过境迁，至少从 眼下来看，金融危机的坚冰正在 解冻。 与经济密切相关的全球商务旅
游在年中已然有了"峰回路转"的 迹象。来自欧美市场商务预定的回 流已经说明了一切。预定量的反弹 虽然令人鼓舞，但其背后有多少是 因促销的狂轰滥炸而生效的还真不 好说。 经济回暖的亦步亦趋让企业在
预算控制上也是"见风使舵"。 我们从励展旅游博览集团不久前 在CIBTM展会上公布的《中国和 亚洲商务会奖旅游调查报告》中获 悉，尽管企业预计活动数量会继
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续增加，其中64.3%的企业买家预 期未来12个月在中国组织更多活 动，但准备时间从去年的6.8个月 缩短至5.2个月。 有专家分析，这场金融危机
让客户更加精明，讨价还价的能力 在此起彼伏的促销攻势中得到了锻 炼和强化。也就是说，现在的反 弹不太可能量价齐涨，价格回到 金融危机前的水平恐怕尚需时日， 商务客户对价格的敏感度依然 很强。 这种购买行为的变化将给市场
营销带来新的课题。或许传统地毯 式销售正在变得不合时宜，网络营 销和电子商务手段的介入从某种意 义上或许能够帮助商家细分渠道， 找到目标群体给予针对性的有效促 销。
"中国旅游业界奖 China Travel & Meeting Industry Award"隆重揭晓！
倍受关注的TravelWeeklyChina 旅讯"中国旅游业界奖China Travel & Meeting Industry Award"于8月30日 在北京柏悦酒店盛大揭晓。自2002年 旅讯作为首家专业旅游媒体启动"中国 旅游业界奖"以来，该评选活动以公 平、公正和不断创新的原则和精神，赢 得了业界广泛的认同和赞誉。"2010
中国旅游业界奖"再度和励展旅游集团 全面合作，本年度评奖活动的投票人群 除了30000多个旅讯杂志和在线读者之 外，还扩展至中国(北京)商务会奖旅游展 (CIBTM)在华的企业和旅游买家终端数据 库。TravelWeeklyChina旅讯将于10月刊 隆重刊登所有获奖者名单，并全程报道 大奖揭晓花絮，敬请期待。
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Published by Ten Alps Communications Asia, TravelWeeklyChina provides the travel industry in China with vital trade news and market intelligence. It is distributed monthly to 11,000 qualified and authorized travel trade professionals in Mainland China, Hong Kong and Macau. Reaching out to industry professionals daily, the TravelWeeklyChina (32,000) and TravelWeekly Asia (12,000) English e-Daily deliver key industry insights that help readers make the right decisions and do their jobs better. If you would like to receive the e-Daily, please log on to www.travelweekly-china.com for TravelWeeklyChina and www. travelweeklyweb.com for TravelWeekly Asia. TravelWeeklyChina is mailed free of charge to readers in China, including Hong Kong and Macau, who come within a set of predetermined criteria. Paid subscriptions are available to those who do not come within these criteria. Please sign up at: www.taca-subn.com/TWChina or contact levi.cheng@tenalpsasia.com
2 | ■ TRAVELWEEKLYCHINA | SEPTEMBER 2010
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