January '18

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rv-pro.com January 2018 • RV PRO • 109 Invest in Skilled, Certified Techs A s u c c e s s f u l year would see a dealer making sure his service opera- tion is a profit center. A major key to a prof- itable service operation is to have trained and certified technicians who can make repairs efficiently and correctly the first time. Repeat service events cost everyone money. Initiate data collecting around service activities, if one is not in place to help determine profitability. Data can help guide needed changes that will further improve the dealerships ROI. Bruce Hopkins, vice president of standards RV Industry Association Keep End Customers Engaged in the Lifestyle It is vitally important that we keep the end customer engaged in the RV lifestyle in 2018 (and beyond). Customers who purchase one unit and exit the industry are not going to fuel industry growth for years to come. We need active RVers to purchase numerous units over the course of their RV life. We can do this by working together to improve their overall experience. Scott Stropkai, president Statistical Surveys (market data firm) Track Your Digital Marketing Immediately start tracking your vehicle detail page visits on your website. We call them VDP's. It's the most useful metric you can have for marketing. Track the number of VDP's required to sell a particular class, brand or model. Then evaluate which digital sources are providing these VDP's to the different groups. If you do, you'll have some amazing marketing insights to help you get a better digital ROI in 2018. Ron Wheeler, president Wheeler Advertising (advertising agency) www.strombergcarlson.com • "No Sweat" trailer hook-ups • 2-year Warranty on All Jacks to Protect your Investment • "No Sweat" trailer 2500 POUND CAPACITY 5000 POUND CAPACITY 3500 POUND CAPACITY

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