January '18

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rv-pro.com January 2018 • RV PRO • 121 Having a brand-new selling season brings that cartoon of Snoopy in total ecstasy to my mind! A confident, measured approach to the new year is one thing. But I'm saying you should be genuinely excited! As a manager, GM, or owner, you must never lose sight of your role in setting the tone of the sales effort. And if you can't get excited with the way the economy and sales have been going in the RV industry, I don't know if you ever will. Just recently, we had yet another record in the stock market. Dealers all know the biggest driver in our selling market is the perception of family wealth. Many of the customers we serve are experiencing "good times" financially. Be ready to capitalize on that. Your store should be prepared by now. The off-season training is done. Folks went to the National RV Trade Show or Elkhart Open House Week to check out new product. You stocked up and ordered well. Now is the time … It's Time to Think About Shows You and your staff aren't the only ones getting excited. Cus- tomers are pouring over the Internet looking for that perfect unit. They talk between themselves about what's new. They talk about what innovations are coming out. They talk about what model will look the best in the favorite campsite. And they talk about what trips they'll take. Shows, especially in the northern regions, give customers a first chance to re-engage with their passion for camping. It's funny. Have you ever notice how often they come in pairs? It's an expe- rience that is by nature designed to be shared. Think of it not just as an opportunity. Also think of it as an honor that you are personally included in the process of bringing dreams to reality. Never lose sight of the fun of the business. People who buy RVs are looking for the fun of getting away, spending quality time, being free of the daily grind. Don't forget to sell that! The First Few Minutes Are Key to Success In an RV show, the first few minutes – seconds, even – either set the stage for your future relationship or cause you to blow it. You cannot over estimate the value of being prepared. You need to be a bit better than all the others at the show. It really starts with your reputation. It's nearly impossible to overcome a bad reputation in a few seconds. On the other hand, having a sterling reputation can ease your way into a healthy 2018 Media Plan Consultants EMAIL ADVERTISING INQUIRIES TO: ryan@nbm.com (800) 669-0424 X 216 www.rv-pro.com Eastern U.S. Ryan Moorhead EMAIL ADVERTISING INQUIRIES TO: Eastern U.S. Eastern U.S. www.rv-pro.com EMAIL ADVERTISING INQUIRIES TO: jfoos@nbm.com (800) 669-0424 X 212 Western U.S. Jordyn Foos EMAIL ADVERTISING INQUIRIES TO: PRINT/DIGITAL RETURN OPPORTUNITY

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