January '18

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rv-pro.com January 2018 • RV PRO • 125 • What other products/displays will be displaced to accommo- date this POP; and, to where will these be relocated? • Who will install this display? Did the supplier representative offer to install (or have installed) the display? If so, there might be some scheduling coordination required. If your associates will install the display, who of them is qualified and how will you account for their time spent installing the display? Oh! Per- haps that should be added to the "costs" of the display. • How long should (or must) the display be in place? What will be the disposition of the display after its usefulness has expired? Many dealerships that I visit, have collections of previously used POP displays which consume valuable storage space. • Who will be responsible to maintain the display? Some POP displays contain products that can be sold from the display and must therefore be replenished. Who will do this and how frequently should this person monitor the display for maintenance and replenishment? Hopefully, you (or your parts manager) have considered these factors prior to procuring the POP display. Evaluating the POP Display Most likely, you will attend additional trade shows in the future; and you will be presented with the opportunity to procure point-of-purchase displays. By evaluating the effectiveness and profitability of POP displays procured from the current cycle of trade shows, you could be better positioned to make effective decisions regarding these future displays. Perhaps answering these three questions could assist you in these POP procure- ment decisions. • What worked? Related to the design of and placement of the display, what benefits were achieved? How many additional sales for the displayed products were generated? How many related product sales were realized? • What didn't work? Were there any "promises made" by the supplier representative that were not fulfilled? Were the costs related to the POP display not covered by sufficient sales of the included product(s)? Did any features of the display not function properly or at all? Did the display not generate the volume of sales/dollars that were planned or anticipated? • What should/could we have done differently? Did you obtain a written statement of policies and procedures related to the procurement of and use of the display? Was it placed in an area appropriate to attract customers? Were your parts associates (and other personnel) verbally directing customers to the display? Effective planning for and evaluating of any POP display cur- rently used in your RV business could assist you in deciding on the procurement of other point-of-purchase displays in the future. One more question: Are you ready to add some POP to your product displays? Reach more RV Pros! EMAIL PRESS RELEASES TO: tpryor@nbm.com (800) 669-0424 X 284 www.rv-pro.com Meet RV PRO's Managing Editor Travis O. Pryor EMAIL PRESS RELEASES TO: www.rv-pro.com Discover RV SnapPads Unparalleled convenience, durability, and per formance. RV SnapPads install in a snap and stay on for good. Designed to work with top Motorhome brands & luxur y 5th wheels, including Forest River, Tiffin, Winnebago, and more. The world's only PERMANENT jack pad Our customers love SnapPads and so will yours! Visit https://hwh.rvsnappad.com/dealer-signup/ for our dealer rates and reseller options. or call 1.855.762.7723 "Love these pads! Easy installation and increased footprint make these a must have for your RV." "I really like my new SnapPads. Several friends have ordered since they have seen mine." - Real customer reviews

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