January '18

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54 • RV PRO • January 2018 rv-pro.com record played and professional Slackline athletes balanced across a rope, backflipping in the air before landing. "We want to show people how they can sell and market and talk to the younger set … for 20- or 30-something folks living the outdoors lifestyle as opposed to the bigger units," said Nicole Barker, marketing manager for Outside. "What's important to the Millennial set is to quickly get up and get out. … These smaller, towable trailers are key to that." Professional skier Brody Leven also was at the booth, and has been riding in several RVs from various manufacturers for the past year. A lot of adventurers, he said, already live in customized vans, and are essentially "RVers in denial." "They're building it themselves. That's the only difference, and they're lower quality," said Leven, laughing. "If they don't want to call themselves RVers, that's fine. But they are." Go RVing will release an online documentary series called Unexpected with Leven this spring. This push toward new ideals also was reflected in many of the products on the trade show floor. Dometic, for one, is releasing a suite of kitchen appliances this year with modern designs on its matching refrigerator, microwave and three-burner range that increases usable space by 33 percent. That's not to mention the Moderno toilet that flushes via hand- wave control, and the portable CFX refrigerator/freezers that can get to minus 7 degrees Fahrenheit without ice and controlled by a Wi-Fi App. That same mentality was seen over at ASA Electronics, where the supplier revealed its custom fifth wheel trailer. The colorful lights pulsed through the veins of the fifth wheel's LED lighting and thumping Klipsch sound system, the heart of which is the iN-Command Global Connect — a circuitry board wired to render ASA Electronic's sleek funhouse into a smart home, controlled in the palm of a user's hand. Aside from being able to control lights, pumps, and other appliances, the App allows users to monitor battery voltage, tank levels and temperatures. "Everything is App-driven now," said Jim Hess, RV industry manager at ASA. "We see the need for more technologically advanced customers. We see the incoming influx of the Gen Xers and Millennials, and so we fit that market really well." It's not a bad way to celebrate the company's 40th year. And at the Airxcel booth (Coleman-Mach, Suburban, MaxxAir), attendees were given a peek at current updates to induction cooking, window shade technology, and smart- phone thermostats, as well as teases of MaxxAir products being announced this spring and the new Crossflex roof membrane out this month. The new material is 10 times more puncture-resistant than most RV roofing materials. Rob Leach, president of Airxcel's RV Products division, dis- cussed some of the innovations recently released for MaxxAir, including a Bluetooth-controlled air conditioner, the App for S H O W C O V E R A G E Melanie and Gerhard Hundsberger of Truma host the company's annual Christkindlmarkt holiday celebration at the RVIA Show. Truma, based in Munich, Germany, brings a taste of Europe to the show every year.

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