RV PRO

January '18

Issue link: https://read.uberflip.com/i/917814

Contents of this Issue

Navigation

Page 8 of 138

6 • RV PRO • January 2018 rv-pro.com Departments: Editor's Column . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Product Highlights . . . . . . . . . . . . . . . . . . . . . . 126 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128 AFTERMARKET: '99 Percent of the Way There' Meyer Distributing is making progress toward becoming a solid competitor as an aftermarket products distributor to RV dealers across the nation. PAGE 88 Special Product Focus: POP & Packaging This month's special product focus is dedicated to point- of-purchase displays, retailing solutions and product displays. PAGE 96 About The Cover: Furrion executives Matt Fidler, Stevie Bell and Aaron Fidler are pictured in front of Hercules the semi truck and the compa- ny's concept motorhome at the company's Innovation Center & Institute of Technology in Elkhart, Ind. Moving forward, the supplier of high-end electronics and appliances wants to help manufacturers design the next generation of RVs. high-end electronics and appliances wants Contents continued BUSINESS: 20 Tips for a Better 2018 Top consultants and experts from a variety of fields share nuggets of advice on how dealers and other industry profes- sionals can be more efficient, effective and profitable in the new year. PAGE 106 Lenders Optimistic of 2018 Favorable macro-economic trends and a growing number of Millennials interested in the RV lifestyle all bode well for the industry, according to lenders, some of whom are ramping up their presence in the RV market. PAGE 112 BUSINESS: Forecast Bright for 2018 Experts are optimistic on the whole for the new year, pointing to growing employment rolls, rising wages, and low borrowing costs. At the same time, they warn businesses should keep a watchful eye on Washington legislation and the continuing health of lending institutions. PAGE 117 PRO Business Advice: Chuck Marzahn Columnist Chuck Marzahn says the start of the selling season is a great time to sharpen sales practices related to consumer shows and to make final tweaks in staffing, facility, finances and stocking. PAGE 120 PRO Parts Advice: Mel Selway Columnist Mel Selway says point-of-purchase displays can help sell products, but it's important to consider the place- ment of the display and evaluate their effectiveness in order to get the most use out of POPs. PAGE 123

Articles in this issue

Links on this page

view archives of RV PRO - January '18