January '18

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rv-pro.com January 2018 • RV PRO • 85 Level 5 Advertising had a large display for its Apollo product and Nexus RV displayed a Super C motorhome. But perhaps one of the most useful displays was that of distrib- utor NTP-STAG, which moved into the area that had traditionally been occupied by a handful of manufacturers. NTP-STAG set up a model store to give dealers an idea of how new technology can offer them greater security, greater ease for changing prices across multiple locations, and greater eye appeal for the casual customer that can even use 360-degree virtual reality on a dealer's website. The distributor also showed off its Parts Via software, which made its debut the previous week at the SEMA Show. Parts Via is designed to take the online shopper and improve their experience to convert them to a brick-and-mortar customer, according to Director of Sales Eric Fairchild. He says Parts Via allows the customers to shop online and then decide where to have their part delivered. If they have it delivered to their home, they have to pay shipping costs. If it is delivered to an NTP-STAG certified brick-and-mortar partner store, the shipping costs are waived because the part will be delivered on a truck making a regularly scheduled stop. Not only can the system save those costs, it also introduces Merchandising Specialist Markel J. Wilson explains some of the new ideas and functions in NTP-STAG's model store exhibit. Included in the display was a virtual reality headset that allows customers to view a dealer's showroom with a 360-degree view from a website.

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