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6 Who's Monitoring Nonprofit Performance? With intense competition for donor dollars—and funders insisting on greater accountability and visibility—nonprofits must show fiscal responsibility as well as program results. The call for greater transparency and accountability is growing louder. Charity evaluators are diving deeper into nonprofit results—and they're expanding their evaluations and criteria to include the tracking and reporting of non- financial performance and outcome metrics. Charity Navigator, the premier charity evaluator, has for years used very specific financial metrics when computing its nonprofit ratings, which have a significant impact on nonprofit funding. Now the organization has declared that financial metrics are not enough, and they will begin tracking outcome metrics–and the reporting of those measures. Your efforts to track outcome metrics for your organization will encourage accountability among other organizations while building your credibility and reputation. You can expect your community to become more engaged and supportive– resulting in a virtuous cycle of greater visibility, strengthened credibility, and a more committed support network. Performance