7
Linking Metrics to the Mission
Outcome metrics deliver value only if they are
tightly linked to your core values and mission.
It's best to start with a simple template that defines what matters —your
organization's short- and long-term objectives—and the impact
measures that effectively map to them. Set goals and strategies that
help ensure your activity measures support the overarching mission.
These might include progress toward goals, and program
implementation; e.g., projects launched and sites protected. Finally, drill
down to define the supporting tactics and activities. These might be
measures of memberships, funding, or growth in fundraising.
However you establish and define your outcome metrics, keep it
simple—and never lose focus of what truly matters to your organization.
Performance
Mission
and
Vision
Goals and Strategy
Tactics and Activities
