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8 The Best Path to Success: A Balanced Approach Outcome metrics include all measures that reflect organizational performance and impact. These can include performance (e.g., program efficiency), outcomes (e.g., meals served), capacity (e.g., membership growth), financial (e.g., budget to actual), or sustainability (e.g., operating reliance). If you report solely financial-based metrics, your potential funders won't know whether you are successful in your mission and in meeting your stated goals. Consider: Your programs and activities can grow and be hugely successful, but without organizational capacity and sustainability, the programs—and their impact— will come to an end. Define key indicators across the spectrum to ensure that you are getting— and giving—a complete picture to key stakeholders, staff, and constituents. Your website is a great way to communicate that focus, and to ensure that both internal and external constituents have access to the information. Success The key is to balance financial- and performance-based outcome measures.