10
Helpful Metrics
Program Efficiency
This metric may be the most important
for many charity evaluators, board
members, and donors because it shows
how funds are used: for overhead, or for
making progress.
The basic formula is:
Revenue per Member
Many membership-based organizations
rely heavily on membership dues and
program fees. How much revenue are
you generating from your membership?
The basic formula is:
Plan Set Up
Fundraising Efficiency
How much do you spend to raise a
dollar? This metric shows how efficiently
your organization raises funds.
The basic formula is:
Program Efficiency =
Total Program Services Expenses ÷
Total Expenses
Fundraising Efficiency =
Unrestricted Fundraising Expenses ÷
Total Unrestricted Contributions Raised
Revenue per Member =
Member Revenue ÷ Member Count
