Ignite

April May 2018

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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LEVERAGE SPONSORED SURVEYS, POLLING AND GROUP DISCUSSIONS: Everyone loves to know what potential customers want, and that's especially true for advertisers testing new services. Sponsored surveys within event apps provide great feedback, especially if they're showcased on a social wall. Live polls can also be monetized at cer- tain times during the event, such as after a prod- uct launch, while sponsors can also purchase the chance to engage with your delegates in special group chats. Just make sure you negotiate when push content goes out, says Ryan. You don't want attendees getting texts during a breakout session. INCORPORATE GAMIFICATION: Offer sponsors a game challenge, which encourages delegates to interact with them through scavenger hunts or quizzes that include challenges, badges or social sharing. Gamification results in more foot traffic to booths, notes Ryan, and can be tailored to sponsors' goals. "Sponsors come up with three company-related questions, and attendees come to their booths, get the answers and receive points towards a big prize, such as a trip," adds Plowman. "We've done some where you had to upload photos, and tweet out from the app." BRING ON THE BEACONS: Beyond placing corporate logos everywhere, Plowman sug- gests using built-in, proximity-based beacon technology to highlight sponsors. Beacons use Bluetooth Low-Energy wireless technology to pinpoint attendees' location, allowing sponsors to connect via the app, which triggers notifica- tions to your guests. "On your trade-show floor, if one of the exhibitors had purchased this function, they can display a custom message, pop-up or brochure so that when people walk by their booth, their app would light up and say, 'Hey, we're running a discount. Want to find out more?'" he says. Whether you use basic or custom functions in your event app to drive more revenue, just be sure you don't overdo it, cautions Plowman. "You could flood out your entire activity feed with announcements from sponsors and then attendees just tune it out," he says. "At a trade show, there's less worry about over-promoting with push notifications, but with internal conferences, sometimes less is more." sales@bluemountain.ca | 877-445-0231 INSPIRE YOUR TEAM WITH A SETTING THAT SPARKS INSPIRATION AND IMAGINATION Extensive conference spaces and accommodation options ranging from Inn rooms to the suites of the Westin Trillium House will ensure your delegates are comfortable, while our expert team of facilitators engage and delight outside of the meeting room. Discover the true potential of your group with an itinerary that promotes collaboration and ensures success through unique team building experiences. NATURE MEETINGS INSPIRED BY

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