Sign & Digital Graphics

June '18

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S I G N & D I G I T A L G R A P H I C S • June 2018 • 63 A sporting goods retailer, for instance, could print a wall mural of someone hiking in the moun- tains and then layer on mag- netic receptive promotions for backpack sales or hiking boots. "You can also do more graphic design changes that way too," Gertz says. "It allows for efficiency and simplicity for store employees. You don't need a sign builder." While not needing a sign builder isn't usually a good thing, this can be used as a selling point for sign shops trying to pro- mote a retail display option using mag- netic and magnetic-receptive materials that allows for a lot of customization. "We print all the materials for you, and you change them out as needed. You don't need to call a sign person out every time to change to a new sign," he says. Gertz points out that magnetic sheet- ing is "more expensive than paper but, for the durability and ease of change and the different functionality it provides, it justifies the cost." It also lasts longer and is reusable. The cost is determined by the thickness, width and length. The thicker the mag- net, the stronger it is going to be, he says. Master Magnetics is now produc- ing Thin FORCE, high-energy magnetic sheeting that is half the thickness but just as strong as the 30-millimeter magnetic sheeting that is required for outdoor or moving vehicle signage. It uses a propri- etary formulation of higher grade ferrite material to create the same amount of magnetism. "It is easier to work with, easier to ship. It costs less to ship. It's like the logical evolution of magnetic sheeting. It reduces the weight like anything else," Gertz says. Doug Rummer, product special- ist at Magnum Magnetics in Marietta, Georgia, says that car signage is one of the biggest uses of magnetic sheeting. His company also puts out a magnetic- receptive material called RubberSteel. The biggest applications for that are res- taurant menu boards and grocery store directories, he says. It also is becoming very popular in the retail world. "If you go into Macy's or places that have graphics printed and mounted on displays, that's becoming more and more popular. I see a lot of mom and pop shops getting into local gas stations. When you walk in and see several hot dogs rolling around on a cooker, the signage and graphics being used to show those food items are magnets. They are printed magnets stuck to the machine, whether a coffee machine or a hot dog machine or a cappuccino machine," he says. Adams' MAGbond material works with all flexible magnet sheeting and most existing magnetic wall systems. (Photo courtesy of Adams Magnetic Products) Magnetic sheeting comes in roll sizes that are meant to make the most of your printer's available capacity. (Photo courtesy of Master Magnetic) Normally a 30-millimeter thickness is used for vehicle signage to make sure it doesn't come off in high-speed conditions. (Photo courtesy of Magnum Magnetics)

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