June '18

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28 • RV PRO • June 2018 rv-pro.com D E A L E R S SILSBEE, Texas – In the real estate business, the old saying goes, the three most important factors are: location, location, location. Likewise, location has played a defining role in shaping the destiny of Sherrod RV Center – for better and for worse – in its 25-year history. At first glance, Silsbee, with a population just shy of 7,000, might not seem like an ideal location for an RV dealership. However, it is strategically located near the Texas-Louisiana border and close to the Gulf of Mexico, with lots of lakes nearby, as well as some good spaces for camping. The region's winters are generally mild. Perhaps not surprisingly, then, it's also an area with a big demand for RVs. Also notable, Silsbee is less than two hours away by car from Houston – the fourth-largest city in the nation – with a population of 2.35 million. It's not uncommon for some of those Houstonians to venture out into the country to avoid paying "big city prices." Sensing an opportunity, Bobby and Debi Sherrod opened Sherrod RV Center in 1993 with the idea of offering "the latest in travel trailer products at the best prices, along with unpar- alleled service." The dealership, located on 8 acres, is an authorized retailer for Forest River, Highland Ridge, Jayco and Keystone RV towables, as well as offering a healthy selection of used RVs. Sherrod RV also features one of the largest parts departments in the area. Surviving the Storm Sherrod RV in Texas is picking up the pieces and moving forward after being battered by Hurricane Harvey in 2017. "This is just a little hiccup," co-owner Bobby Sherrod says. By Eddie Wieber Now … and then … Top: Today, Sherrod RV's I-10 store in Rose City, Texas, bares few outward signs of the severe flooding it sustained in 2017 after the Gulf Coast was battered by Hurricane Harvey. The dealership has since been restocked with a wide selection of new towables. Above: In the aftermath of Hurricane Harvey, trailers on the Sherrod RV sales lot in Rose City were overturned and waterlogged and buildings on the property suffered serious water damage. The dealership's store in Silsbee, Texas, (not pictured) also sustained heavy damage. CURRENT DEALERSHIP PHOTOS BY RV PRO/ HISTORICAL PHOTOS, PLUS PHOTO OF BOBBY AND DEBI SHERROD, COURTESY OF SHERROD RV

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