June '18

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30 • RV PRO • June 2018 rv-pro.com D E A L E R S Growing in Faith Sixteen years of experience after first opening Sherrod RV, Bobby and Debi Sherrod took a leap of faith and opened Sherrod I-10 RV Sales in Rose City, Texas – another small community about seven miles to the east of Beaumont, which is also located on the Gulf Coast near the Texas-Louisiana border. This was in the face of the Great Recession and impending market turmoil. Undaunted, they held firm. "God just opened the doors for us to go into this business 25 years ago," says Bobby Sherrod. "We found this great place to meet people's needs and have fun with people. That's what we're about; that's what our organization is about, and plus, it's fun to do. It's a good way to make a living." Like the Silsbee location, the store in Rose City features a healthy inventory of towables from Forest River, Keystone (Thor) and Jayco. "We carry the brands from each of these manufactures that we believe are the best in the industry," says Deanna Sherrod, who manages the dealership's rental program out of the Silsbee location, among other duties. In spite of the Recession, both dealership locations thrived and grew through the 2000s. And the added Rose City location afforded a long expanse of exposure and name recognition along Interstate 10, where motorists traveling east had an uninterrupted view of the dealership and its inventory. With a focus on being a full-service dealership, both locations offer repair and maintenance services, a good selection of parts and financing, as well as rentals. Those services are offered by a close-knit staff of 20-plus family members and associates. Thanks to the dealership's focus on retailing quality brands and offering a full range of services, by the summer of 2017, the future was all sunshine. And then along came Hurricane Harvey. Bobby and Debi Sherrod (above) founded Sherrod RV in 1993. Today, the couple's son, Robby Sherrod (right), manages the Silsbee location's service department.

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