June '18

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40 • RV PRO • June 2018 rv-pro.com A F T E R M A R K E T the right adapters necessary to connect a 30-amp or 50-amp detachable power inlet to 15-amp, 30-amp and 50-amp receptacles. Another release from early last year is ParkPower's Weekender, which includes detachable power cords; pigtail, dogbone and straight-blade adapters; as well as inlets, all designed for the bud- get-minded RVer. All Weekender products are backed by a three-year warranty. Other prod- ucts, such as its higher-end detachable items, include a five-year warranty, and the company offers a lifetime warranty on some items, such as its surge protec- tion products. "A lot of our success is due to our reputation," Bischoff says. "We were the first to market with a detachable power program, and it's grown from there, but we also came to market as the quality leader and we still are. We hang our hats on quality and performance." A Single-Source Solution That reputation for quality can be a double-edged sword, of course. Bischoff acknowledges that when it comes to the OEMs, some are looking for quality, while for some others it's a dollars-and- cents issue. However, RV buyers who find themselves with less-expensive com- ponents – often imported – frequently turn to the aftermarket for upgrades. At present, he says a bit more than 60 percent of ParkPower's market comes from distributors and dealers, with about 40 percent of sales coming from the OEMs. "I would like to have a 60-40 split, aftermarket to OEM," Bischoff says. "Right now, they're both growing at very healthy rates." Much of the company's marketing approach is similar for both, with manufacturer's reps making sales calls to OEMs, distributors and dealers and participating in industry events. "Especially for the aftermarket side, they call on dealers and participate in consumer events, including RV rallies and RV shows on behalf of our distrib- utor-customers," Bischoff says. "They'll exhibit our product and have someone in Reese looks over a display showcasing a variety of ParkPower by Marinco electrical products. The company touts its retail displays and merchandising prowess. In the RV segment, ParkPower is particularly known for its detachable power cords; pigtail, dog-bone and straight-blade adapters; and inlets. Just last year, the company introduced its 50-amp Go Anywhere Kit adapters.

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