June '18

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rv-pro.com June 2018 • RV PRO • 41 the booth selling and training consumers about their use." Elsner cites the company's strong retail presence as a sales booster. "We like to create counter mats, window clings and other items that will help the dealer understand things that may not be easy for everyone to understand, such as adapters," he says. "We try to make it as simple for the dealers as possible and provide help with setups, answer questions and provide training." Additionally, Elsner says ParkPower aims to have a retail-friendly appearance with its packaging and catalogs to further help educate consumers about the prod- ucts and their quality. Because the company's emphasis is strictly electrical, it's able to promote itself as a single-source solution – not just for RVs, but for people who have boats and related toys, as well. That's where Bischoff says Marinco products – including Park- Power – have a leg up with both dealers and consumers. "Obviously, the distributor benefits because they can buy all these electrical products from a single source," he says. "But, there's also symmetry within our whole program. We can match the sales tools, the hang tags, the product selection charts. We've had dealers who come to a show and want to buy our whole wall of power products because they want them to be in their stores, and they like the look and feel we're presenting." All Electric If that presence in different markets helps make for a better, more universal, offering for dealers, Elsner says ParkPow- er's presence in both the OEM and after- market sides of the RV business gives it a better understanding of what's needed in the RV market itself. "By understanding the needs at the OEM level and understanding where they want to go and what problems they're trying to solve, we can provide a solution that's built into a coach," he says. "Then, we can think ahead on ways to retrofit that same functionality into whatever we're selling to the aftermarket." Nordic Part #3312

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