June '18

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rv-pro.com June 2018 • RV PRO • 73 "It's pretty interesting that Hispanics are really coming out in higher numbers to camp," O'Rourke says. To help build on that trend, O'Rourke says KOA is working with the Hispanic arm of its public relations agency and just finished a Hispanic radio blitz. "We're continuing to reach out to that demographic. It's one that will continue to grow," she says. Meanwhile, the Asian demographic also proved to be interesting in that 45 percent of Asian-Americans who camp started doing so in the past few years, according to O'Rourke. The report found that Asian-Americans now comprise 17 percent of new camper households, which is three times what would be expected in the general population. (See Figure 2 on page 74.) PHOTOS COURTESY OF KOA Today's campers are trending younger and are more ethnically diverse than campers just a few short years ago, according to the KOA camping report. Figure 1

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