June '18

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74 • RV PRO • June 2018 rv-pro.com Survey Says: Teens Like to Camp There's even better news about the future generations of campers and poten- tial RV owners. Teenagers – who are noto- rious for being unenthused about most family activities – responded positively to camping, even more so than their parents thought. (See Figure 3 on page 76.) Some 62 percent of teenagers surveyed say they were very enthusiastic about camping. "We were really excited about that," O'Rourke says. "The data has been consistent both years. I think last year we asked specifically: If you took away technology, would they still want to camp, and they say, 'yes.' "Teens say they like to see their parents relax, clear their minds, reduce stress and have family time. They say they plan to camp when they have families of their own. "I think, in reality, it's that people think teenagers are connected all the time – and probably are – but the Millennials for the first time are almost viewing tech- nology as a distraction, and that's starting to play back in younger generations. "The camping/RV industry has a good opportunity to talk to them and be in the channels the teens are," she adds. "For example, in our world, the camp- ground side, there are a lot of ways we can engage them onsite and form these relationships that make them want to come back." RV Sharing on the Rise Peer-to-peer RV sharing is a rela- tively new concept through sites like B U S I N E S S Young campers and teenagers on the whole are enthusiastic about camping and plan to take their own children camping when they have their own families, according to KOA. Figure 2

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