C
M
Y
CM
MY
CY
CMY
K
M&C Asia Sept-Oct'18.pdf 1 05/09/2018 6:26 PM
27 SEP-OCT 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM
"Our mission is
to make event to make event to make event
ROI measurable
and ecient. "
SUM WONG , COFOUNDER
AND CEO, EVENTXTRA AND CEO, EVENTXTRA
EVENTXTRA:
THE ROI GENERATOR
EventXtra focuses on delivering the
ROI analytics that planners need to
assess their events. Based in Hong
Kong, the company provides a one-stop
event management solution that helps
organisers to manage their pre- and post-
event experience as well as during the
event.
Co-founder and CEO Sum Wong
shared that EventXtra started as an
agency oering digital marketing
solutions and grew into a full-edged
event management software provider
that services over 4,000 events in 102
cities. They include notable companies
such as Alibaba, Websummit, Yahoo,
New York Times and The Economist.
INDUSTRY IMPACT
"Our mission is to make event ROI
measurable and ecient. We are going
to launch a fully integrated product
that helps marketers and organisers to
measure the ROI data from organising to
attending events. We want to make event
data extremely accessible," shares Wong.
With a clientele of about 200, Wong
aims to continually improve the way that
people connect and spread knowledge
via technology. From streamlining
registration and developing event
apps to analysing results, EventXtra
creates software to enable increasingly
sophisticated data intelligence such as
cross-event analytics, which is now in
beta stage.
eventxtra.com
