of employees. Chambers
of Commerce have
professional listings,
too. Look at regional
opportunities to obtain
clients. Expand beyond
your immediate town to
state listings.
offer, and the audience that participates
in such programs. Understand how to
customize a package to meet a specific
sponsor's needs and don't be afraid to
charge for it.
8
#
TIP
: Understand
what sponsors are looking
for. What are their goals?
How can you help them achieve a Return
on Investment? Your sponsorship manager
should research trends in food and
beverage, wireless service, healthcare,
sporting goods, financial services, cars,
groceries, household products, personal
hygiene, etc., etc., etc.
SUMMER201
3
9
#
TIP
: The ROI must be tangible.
It must be measureable, and it must be
reportable. If you can't keep track and
report back to sponsors what they got for
their money, renewals will be tough.
10
#
TIP
: Capitalize on what you
have within the building, the programs you
If you feel lost after reading these tips,
consider learning more about sponsorship
at next year's conference in Louisville. If
you understand them but find that you
are missing some ingredients, now is the
time to re-evaluate and re-create your
sponsorship plan. Good luck and, as
always, happy hunting!
Contact Chris Moler at marketing@
usindoor.com.
