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s p e c i a l a d v e r t i s i n g s e c t i o n DOCTORS & HOSPITALS October 2022 Doctor Promotes Hearing Wellness for All Ages Ask hearing-health expert and author Brian Fligor, PhD, PASC, "What's your favorite sound?" and the married father of four will tell you without hesitation. High on his list? His children's laughter and the strum of an acoustic guitar. As president of Tobias & Battite Hearing Wellness in Beverly and Boston — where he's also a sta• audiologist — the good doctor makes it his business to reconnect people with their favorite sounds. "People often don't realize just how important hearing is in their lives until they start having di€culty," says Fligor. "Sound helps keep us engaged at every age, which is why treatment and prevention play critical roles in hearing health and wellness." Additionally, untreated hearing loss is significantly associated with cognitive decline (e.g., dementia). Dr. Fligor and his colleagues conduct cognitive screenings, in addition to hearing evaluations, to identify underlying cognitive consequences of hearing loss. These critical intersections have long driven the Ohio native, who holds a bachelor's degree in biomedical engineering and a doctorate in audiology from Boston University. He sees patients of all ages and has a special interest in sound disorders and noise-induced hearing loss, particularly in musicians. Fligor's expertise keeps him busy at the practice and in the media, with the World Health Organization and major outlets including ABC, CBS, NBC, Consumer Reports, Boston Globe, New York Times, Fast Company, and others seeking out his insights. In addition, Fligor: Has written or co-written journal articles on a range of issues such as pediatric ototoxicity, noise exposure, and links between hearing impairment and cystic fibrosis. Authored the 2015 book, "Understanding Childhood Hearing Loss: Whole Family Approaches to Living and Thriving," a guide for parents navigating a child's hearing condition. Always innovating, Fligor has taken earmolds digital with 3D ear scanning. The next-level approach — developed by Massachusetts-based technology company Lantos, where Fligor is a founding clinical advisor — has helped him expand remote-care options in today's changing world. TOBIAS & BATTITE 48 Dunham Ridge Road Ste 3400 Beverly, MA 978-712-2197 16 Temple Pl Boston, MA • 617-830-3273 tobias-battite.com Community members have trusted Tobias & Battite with their hearing health for over 47 years and counting, and we'll proudly continue providing the highest-quality care. "More than ever, it's crucial that people are able to hear their best, and I'm committed to helping ensure that happens."