Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.
Issue link: http://read.uberflip.com/i/1479836
74 OCTOBER 2022 I N D E P T H Liebowitz says. "Because we're not a food hall. We're not a beer hall. We're not a beer garden, we're not a bar, we're not a taproom or a tasting room. We're like none of them and all of them at the same time." Whatever they are, it was a no-brainer for Ian Hunter, cofounder of Deacon Giles Distillery, to jump in. "It seemed like such a great opportunity to see our brand represented correctly, but without a lot of the headaches of actually opening up a second space," Hunter says, noting that the lead bartender at their Salem Speakeasy Lab works closely with the lead bartender at Common Craft, ensuring that there is cohesion between the two. And in terms of the space, anyone who has visited both locations will attest that Common Craft's architect and designer truly brought the Deacon Giles brand to the mall, from the mix of stainless steel and wood décor to the neon "Bibles for Sale" sign at the entrance. "The designer really did a great job of capturing our brand and feel. While it's obviously a different space, it has a lot of our personality." Deacon Giles' dark den of iniquity vibe stands in amusing contrast to the other spaces, which feature better lighting Common Craft serves delicious burgers, pizzas, and chips. Meet John Hughes... Big Boston sports fan Salem State University alumni Loves a nice meal by the water Plus, he's your local personal insurance agent. Want a new perspective on your insurance? Reach John at 978-322-7156, or email him at jhughes@fredcchurch.com. P R O U D L Y R E P R E S E N T I N G A U T O | H O M E | B U S I N E S S | B E N E F I T S Meet John Hughes... PHOTOGRAPHS BY CHRIS MCINTOSH, AND COURTESY OF COMMON CRAFT