86%
66%
44%
36%
34%
12%
0% 50% 100%
Partner-influenced or partner-led through the
customer buying decision
Partner-assisted or partner-led in post-sales and
services
Sold and serviced through your direct company
employees with little to no partner involvement
Sold through digital marketplaces
Sold and serviced by partners with little to no
involvement by your direct company employees
Other?
Go-to-Market Mix with Partners
Go-to-Market Mix with Partners
86%
66%
Partner-influenced or led
the customer buying
decision
Partner-assisted or led the
post sales and services
