6%
38%
54%
60%
76%
60%
68%
56%
76%
72%
64%
72%
82%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other (please specify)
Track customer business outcomes and…
Provide on-going customer success…
Provides managed services for the…
Provides integration or professional…
Implement the product
Augment the sale with complementary…
Transact and contract the opportunity
Advise on product or solution selection
Create customer value proposition or…
Provide business strategy or…
Identify and engage key decision makers
Identify the opportunity
Partner Role in the Customer Journey
Partners span the customer journey
Pre-sales Point of sales Post-sales
Question 1: In your experience, what roles do your partners play in the customers' journey? Check all that apply.
Partners Identify the
Opportunity
Transact or Contract
82%
56%
