HOW TO ENGAGE
THE
O
ver the years, I have been handed
the keys to a number of sports and
entertainment venues in markets across
the U.S. As a general manager and advisor
for USIndoor member, The Sports Facilities
Advisory, I have further sharpened my
skills when it comes to helping facilities
prioritize their marketing efforts.
If asked to name one strategy, I would
begin with community engagement.
Engagement is the path to broadening
reach and learning what your customers
want, which can lead to innovation and
to growth. From brand development
to philanthropy, there are many ways
to deepen your facility's community
By Joan LeMahieu
Management Advisor and GM,
The Sports Facilities Advisory
14
engagement. These efforts are key to
positioning your facility as "the place to see
and be seen!"
Here are a few ideas for community
involvement and engagement:
Chamber of Commerce
•Attend mixers to network within your
business community; volunteer to be
a greeter to more fully engage and get
to know people quickly.
•Join the membership committee to
meet and get to know new members.
•Participate in leadership programs.
