CCJ

January 2014

Fleet Management News & Business Info | Commercial Carrier Journal

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technology INBRIEF in focus: STREAMLINING DRIVER RECRUITING Vigillo debuted Athena, a Software-as-aService offering designed to gather data from a wide variety of sources, distill it into understandable information and present it visually in a"dashboard" format accessible through all types of devices. released new versions of its scanning software designed to improve image quality and software performance. Enhancements were made to the company's Transflo Express truckstop scanning service, Transflo Now anywhere in-cab scanning and Transflo Express Carrier Retrieval. added dispatch features to AT&T Enhanced Push-to-Talk designed to enable workforce management functionality, which allows businesses to map the location of company-issued Enhanced PTT devices. announced a suite of analytical tools as part of its Strategic Consulting Services (SCS) capabilities. released its Pro-Tread online training course for the Globally Harmonized System (GHS) for the Classification and Labeling of Chemicals. The title is shorthand for the Occupational Safety and Health Administration's update to the HazCom Right-to-Know regulation. released online editions of its "HazCom: What You Need To Know" training program for Spanish- and Canadian French-speaking employees. The courses also are available in English and in a variety of additional training formats. a provider of traffic information and driver services, announced that GPS North America and Contigo Systems, which offer fleet management systems, adopted Inrix Driver Analytics, designed to help fleets reduce fuel and liability costs by comparing driver behavior to the actual travel conditions encountered by their vehicles at specific dates, times and locations on the road network. INTERESTED IN TRUCKING TECHNOLOGY? Scan the barcode or go to www.goo.gl/Ph9JK to subscribe to the CCJ Technology Weekly e-mail newsletter. 22 Overcoming the bottlenecks Technology brings speed, consistency to driver recruiting BY AARON HUFF D rivers who submit an online application to the Celadon Group will be surprised at how quickly their phones ring afterward. Within seconds, a recruiter will be calling to help move the application along. The Indianapolis-based truckload carrier receives thousands of applications each month. Most come through online job boards and are sent to dozens of other carriers simultaneously. However, drivers who apply directly through Celadon's websites are the ones that the company's recruiters really want to contact. These drivers arrive at the rate of about 100 per month and are the hottest leads; they are looking not just for a job, but a job at Celadon. As soon as drivers applying through Celadon's websites click the "submit" button, an application checks to see if they meet the company's minimum requirements. Recruiters receive an automated phone call with an option to connect instantly with the drivers who pass the hurdle. About 75 percent of these prequalified leads will meet additional requirements and receive job offers, says Dave Chesterman, director of recruiting. Speeding the pipeline Based on industry estimates, fleets spend between $3,500 and $8,000 per driver to hire and train recruits. While technology can help reduce these costs, it also can improve the quality of the recruiting pool and speed response time to hot leads. ACS developed the Virtual Recruiter software used by Celadon. Most fleets using Virtual Recruiter range in size from 200 trucks to more than 1,000, says Dennis Veneklase, vice president of digital media for ACS Advertising. McLeod Software and TMW Systems, the largest providers of enterprise transportation management software, have modules designed to speed the driver recruiting and hiring process. This year, McLeod added an online signature capture and authorization feature to its HirePower driver recruiting module. The features are part of its new Logix e-Forms online driver application. Fleets using the TMWSuite platform from TMW Systems, together with the company's Synergize imaging and workflow modules, can receive applications from drivers directly online or from electronic submission methods such as fax or e-mail. The data can be mapped to specific workflow procedures and business process rules. Several products have an online application process linked into databases to verify past employment and qualify drivers instantly to move hot leads quickly through the pipeline. EBE Technologies uses an integrated online process in its Ships Driver Recruiting platform to validate driver qualifications against fleet standards. EBE also has a portal that conveys the status of the application process to drivers, helping to reduce the number of inquiries from drivers about the status of their applications. The portal also can COMMERCIAL CARRIER JOURNAL | JANUARY 2014

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