USA Hockey

2 and 2 Challenge Guidebook Vol. 3

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5 TRY HOCKEY FOR FREE DAYS | November 8, 2014 & February 21, 2015 Provides youth hockey associations the opportunity to acquire new players locally. By participating in both November 8 and February 21 events, associations will attract new players for this season as well as capture interested families for the following season. Local Association Coordinates: » One hour of ice » Volunteers » Equipment to lend USA Hockey Provides: » USA Hockey jerseys & goodie bags » On- and off-ice clinic guidelines » USA Hockey sanctioning » Online registration » Grassroots promotional tools » Best practices on attracting new families » National marketing Key Dates: 2. SEPT 29 TH –OCT 3 RD Online training opportunities OCT 24 TH Jerseys and Goodie Bags arrive NOVEMBER 8 TH Try Hockey For Free Day Try Hockey For Free Day Nov 8th: Try Hockey For Free Day Feb 21st: JAN 19 TH –23 RD Online training opportunities FEB 10 TH Jerseys and Goodie Bags arrive FEBRUARY 21 ST Try Hockey For Free Day ACQUISITION DID YOU KNOW? » Last season, 28,446 kids participated in a national Try Hockey for Free event. » The last post-Olympic season (2010-11) had a 15% increase in new 8 & under players, the largest increase in new players over the past 15 years. » November is an ideal time to bring families into your rink that may not have previously considered youth hockey and are completing their fall sports. » February is a great opportunity to attract new families who are thinking hockey because it's winter. This will give you an advantage with your spring programs and drive growth for next fall. OFFICIAL SPONSOR OF TRY HOCKEY FOR FREE DAYS VISIT ACCEPT.2AND2CHALLENGE.COM AND START GROWING YOUR PROGRAM!

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