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W i n e s & V i n e s O C T O b e r 2 0 1 4 49 The company also wanted to minimize the cost impact of any change, so they used gold ink rather than 24K gold and only three colors in a rel- atively simple design. "Vendor selection and the bidding process was key. With well over 200,000 cases, no single bottle decora- tor could meet the production runs." They split the produc- tion between two different vendors—Bergin and Univer- sal Packaging—requiring coordination between the two vendors and glass manu- facturer. They worked very closely with glass supplier and bottle decorator as early as possible. Logistics were complicated, and they started working nine months out with long-term production projections of 12-18 months broken into smaller pro- duction runs. "It required close manage- ment of wine inventory to make sure wine and supplies match—particularly at the end of the vintage." ehrlich said that due to its scale, Avalon C A B was the most difficult project for purchasing to manage. The bottling crew, however, loves screen-printed bottles, as they are the fastest and easiest package to run on line. "The early reaction was very positive," ehrlich reported. They also moved to a zero-carbon, plant-based non-cork clo- sure from Nomacorc, which also received good press. Volume has held steady and started to grow despite taking the full price point increase, she said. inks and application At the same session during the Wines & Vines Packaging Conference, Bob Nerse- sian of SunChemical and Michael Bittner of MB Graphic Machinery discussed how new inks and application techniques enhance bottle decoration. Nersesian talked about environmentally friendly inks as well as enhanced color options, fluorescent inks that glow under ultra-violet light, color-shifting inks that take different appearances at different angles, phosphorescent inks that glow in the dark, metallic inks and pigments whose orientation can be manipulated by a magnetic field as well as inks that can implement security features. www.spectrellising.com 800-237-4594 Quality Counts When A Better Way To Seal Bottles For generations, wax has been used as a safe, secure and tamper-proof seal for prestigious wines. However, wax tends to be messy and often crumbles while opening ... anything but elegant. Our new line of semi-automatic wax sealing machines utilizes shellac as the sealing agent. Shellac does not crumble, can be cut cleanly and easily with a knife, and has a higher yield per stick than wax at a lower melting point. We offer three different semi-automatic machines, each capable of sealing bottles with shellac. Please call for more information and pricing. Purple redesigned its best-selling product, Avalon C A B, to make it stand apart on retail shelves. P A C K A G I N G