Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.uberflip.com/i/426899
COMMERCIAL CARRIER JOURNAL | DECEMBER 2014 47 MMMMMM … BEER Carrier: MillerCoors Graphics designer: Juniper Park Graphics producer: Modagrafi cs T here always seems to be a couple of beer-related graphics winners in CCJ's Five Flashiest Fleets contest. Maybe it's because sudsy art is too tempting for the judges to ignore, or maybe it's because the designers always seem to have a knack for evocative imagery. MillerCoors' latest trailer art with old-fashioned barn board graphics represent an open-air straight-from-the-source feel that's sure to turn a few heads on the road. "Now our fl eet looks as good as our can," says Aviva Phillips, account executive for Juniper Park. "The release of the new iconic can was the perfect excuse to freshen up our fl eet and get the news out." Why we liked it: "The understated design of this entire package is eye-catching, from the white wheels to the white tractor. It's not simply a cool graphic thrown on a trailer. The vibrant white plays well with Miller Lite's retro-logo, and the crate graphic and font at the bottom give it even more of a 'throwback' feel. This is a great example of something being well done but not overdone." – Jason Cannon, online editor, Truck Parts & Service, Successful Dealer and Hard Working Trucks THE FINAL MILE Carrier: LSO (formerly Lone Star Overnight) Graphics designer: Door Number 3 P ickup-and-delivery operations often have dozens – and in the case of UPS and FedEx, hundreds – of different vehicle specs for a vari- ety of applications. There's no one truck suited for every application, but that doesn't mean that a single unifying theme can't tie a carrier's equip- ment together with a strong consistent message. LSO understands the need for an always professional and sometimes humorous marketing approach to convey its commitment to customers and their packages in the Southwest. Like LSO's tagline says, "It's all in the delivery." "LSO is punctuating our rebranding effort by extending a bit of our uniqueness and sass to our entire fl eet and other key customer-facing elements," says Rick Jones, chief executive offi cer of LSO. "We're excited about the revitalized energy this effort infuses in both our customers and our LSO team that simultaneously demonstrates both LSO's broad capabilities and its personal and friendly approach." Why we liked it: "I really appreciate the consistency shown across LSO's fl eet. They have trucks and vans of many sizes, but each clearly features LSO's distinctive branding. The color scheme also works well, and the company's contact information is visible on each truck." – Lucas Deal, editor, Truck Parts & Service and Successful Dealer