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revenue like summer camp programs
and different things that fill in the time and
the revenue."
In some ways, Elaine is the most important
person at the facility. As many in the business
have come to realize, it's in these ancillary
areas where a facility's success can really
be defined. Ten years ago, when she was the
Director of Operations, her current position
did not exist. After all, in the beginning,
nobody knew it would be so important.
"We've got a really good CFO," Elaine
adds. "She keeps us all on task. I think
the key to success for most facilities is
making sure people stay within their
budgets and meet their profit margins.
It's simple but difficult. Everyone has
a different climate; different activities
are popular in their area. We, for example,
are branching out–lacrosse leagues,
golf simulators." Ten years ago, HVS
did not know they would be running golf
leagues.
