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a field trip to the facility. Staff members
are each in charge of 25 to 30 kids and
run them through various sports stations.
"We also offer team building and can
incorporate that into a field trip."
Because Elaine is able to focus on alternative
revenue sources, the facility can maximize
its ability to tap into them. "If you have a
Sports Director that's running camps and
clinics and selling birthday parties, they
get diluted in what they're doing."
Identifying its programs and assigning key
people to drive them–people who understand
how to run clinics or book events–has been
significant to the evolution of HVS.
"It didn't happen over night. There was a lot
of trial and error. Right now, though, we have
a pretty good system."