Score Journal - January 2015

SCORE Journal - The Official Publication of SCORE Off-Road Racing

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Page 30 of 85

ROBBY GORDON ON HIS WAY TO TAKING THE METHOD RACE WHEEL FASTEST QUALIFIER AWARD, WHILE SECURING THE POLE POSITION AT THE 47TH SCORE BAJA 1000 S CORE International continued to expand its brand, team and sponsor exposure at the 2014 SEMA Show, held November 4th thru the 7th at the Las Vegas Convention Center in Las Vegas, Nevada. The SEMA show is the automotive aftermarket and racing industry's largest event, showcasing new OE, racing and aftermarket products to buyers and retailers. But this marked the first year that SCORE had a major presence at the event, with a 70,000 square foot exhibit showcasing desert racing. "We can't thank SEMA enough for this incredible opportunity to showcase SCORE and the world's greatest desert racers," said Roger Norman, CEO of SCORE International. "As the automotive industry's premier gathering place, the SEMA Show is the ideal venue to host our event and share the world of the SCORE Baja 1000." SEMA Show attendees were able to see Baja 1000 Unlimited Trophy Truck and Class-1 race vehicles up close, as well as experience exhibits from many aftermarket companies that specialize in desert racing equipment. One of the most noticeable attractions in the SCORE exhibit was the huge SCOREvision screen, which displayed live and pre-recorded interviews and race footage from CBS Sports Network coverage and DirtLive HD. Attendees could also get an opportunity to meet and get autographs from some of SCORE International's top racers, and attend the Unlimited Trophy Truck qualifying for the SCORE Baja 1000 presented by BFGoodrich, held at the Las Vegas Motor Speedway on November 4th. "This was the first time we conducted a qualifying event during the SEMA Show, allowing spectators to get a feel for how these vehicles perform and the precision it takes to maneuver them over difficult terrain as 031 SCORE JOURNAL

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