SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: http://read.uberflip.com/i/454861
SCORE LAUNCHES NEW MEDIA ASSETS Beginning in January 2015, SCORE International will be launching two new media assets designed to expand SCORE's reach to a growing fan base. The first is SCORE Journal, the official publication of SCORE International. This digital magazine provides fans with in-depth interviews, technical information, news, and features related to SCORE desert racing. The digital format will also allow viewers to see embedded video snippets from Dirt Live and SCORE's YouTube channel. The digital magazine can be viewed and downloaded from any mobile device, allowing fans to read and watch SCORE action from anywhere in the world. In addition to the digital magazine, SCORE will be launching four new web-based video series, that will be available on SCORE International's website, UStream Player, YouTube and Facebook page, where they will receive millions of video views throughout the year. The first is called CONQUEST, a new documentary style series featuring everything that is current and exciting within SCORE racing. From driver bios to in- depth race stories, each program will feature an inside look into the cutting edge of what's happening with SCORE today. The second video series, LEGENDS, features the rich and colorful history of SCORE, taken from past races to the heroes of yesteryear. Legends will give fans their first look into this incredible archival footage that has been meticulously digitized and restored for the very first time. The third video in the series is called, Roost, a program dedicated to motorcycles, UTVs and ATVs and the top rides and drivers that make up this segment of SCORE racing. ROOST will cover the fastest growing class in SCORE and provide additional coverage for these exciting classes. GUERRERO (the Warrior) is the fourth video series being launched by SCORE. Guerrero taps into the Mexican SCORE fan base, drivers and teams from Baja California. Voiced and narrated entirely in Spanish (with English subtitles), this series will dig deep into the stories of Baja that SCORE's global fans want to know about. Each of the new video series will consist of 26 short-form episodes that go beyond the CBS Sports Network coverage and look deeper into the personal stories and classes that make SCORE desert racing one of the most popular in the world. Each new online series will be coupled with sponsorship opportunities, ranging from traditional commercial slots to integrated content. SJ 2015 PREVIEW 026 SCORE JOURNAL