out a way to really use this place as
a community center, where people
can get involved and learn more
about what the art form is," he says.
"Then, they [will] invest more in
it because they can understand it.
Education breeds excitement."
As he did at Geva, Daniels will
look for 20 to 30 individuals who
UeȵeFt /RZellȇs demRgUaSKiFs ,n
this way, he hopes to engage new
community members, in addition to
those already attending the theatre.
"There are two ways to create audi-
ence engagement: One is to attract
new people, the other is to deepen
your engagement with the people
you already have. This is a way to
do both." Opening the doors and of-
fering a greater level of transparen-
cy will help keep the audience they
have and diversify future audiences.
Cohort participants will be asked
COHORT CALL
"What I am really excited about now
is getting to put down roots and to
have a long-term conversation with
the community about what it means
for us to build up a theatre." He asks:
How do we grow the city and the
theatre at the same time? What, as a
community, do we want this theatre to
be? What does it mean for us to take
risks together? To celebrate together?
START THE CONVERSATION.
CONTACT DANIELS VIA:
MRT.ORG
@MERRIMACK_REP
@SEANDANIELS
SEAN.DANIELS@MRT.ORG
Boston | Washington DC
zenassociates.com | 800.834.6654
L a n d s c a p e A r c h i t e c t s
I n t e r i o r D e s i g n e r s
D e s i g n + B u i l d
