62 SXSW V2V 2015
Sheena Allen is the founder and CEO of mobile application com-
pany Sheena Allen Apps. The company was started by Allen
during her senior year of college. With no technical background,
Allen started the company after having a random idea for an app.
The company's first app received about 50 downloads in the first
few months, but after falling in love with the process, Allen decid-
ed to release yet another application. Since then, Allen has built
the company to six apps and over two million downloads. Allen
has spoken at tech conferences such as the Lean Startup and will
be speaking at numerous upcoming tech conferences, including
Tech 808. She has also been involved in other startups, including
Partytell, Cool Club Media, and HouseBoxx.
Cody McLain started his first company in middle school. He
founded AptHost and PacificHost, two hosting companies gen-
erating nearly $1M in annual revenue all before he was 20. He
went on to start even more companies and has studied the tech-
niques that most affect brand loyalty and consumer behavior.
He has been featured in Forbes, Entrepreneur and other major
publications and currently is involved in a host of startups and
provides consulting to many others.
Sheena
Allen
Sheena Allen Apps,
CEO & Founder
Cody
McLain
WireFuseMedia,
Founder
Steve
Guengerich
BroadBrush
Ventures LLC,
Managing Director
Guengerich is a co-founder of Appconomy and principal at
Powershift Group. He is an entrepreneur, co-founder and vice
president of Appconomy, Inc. and author of several books
and numerous articles on information technology. He was a
founding shareholder of BSG Corporation. In 1997, Guengerich
became CEO of Easter Seals of Central Texas. In 1999, he
co-founded Knowbility, Inc., and served as chairman of the
board of directors. Guengerich is a 1998 recipient of the Austin
Under 40 awards, as well Guengerich is co-author of several
books on information technology topics, including Client/Serv-
er Computing, Rightsizing Information Systems, and Building
the Corporate Intranet.
4:30pm
Donatello 2: Mentor Sessions
TUESDAY
