16 SXSW V2V 2015
Time
Room Name: Core Conversation
David
Rust
Lyft,
Senior Manager,
Driver Loyalty &
Engagement
Jevan Soo
Blue Bottle
Coffee,
Chief People
Officer
Emily
Tsiang
Culture Lab,
Co-Founder
Ragini
Parmar
Credit Karma Inc,
Vice President of
Talent
You know culture eats strategy for breakfast, but did you know it's your startup's most
powerful weapon? Join CULTURE LABx for an in-depth discussion about company cul-
ture, why it's critical to companies who need to scale, why it's so damn hard to define,
and what makes it an underutilized competitive advantage.
You'll be hearing directly from all-stars in the hyper-growth startup trenches who are
reinventing what culture looks like from the frontlines: Ragini Parmar, VP of Talent at
Credit Karma, who built the company's talent operations from the ground up; David
Rust, Head of Driver Loyalty at Lyft, who built its driver community culture in the their
first six major US markets; and Jevan Soo, Chief People Officer at Blue Bottle Coffee,
who built the first direct sales team at Square and now leading the global employee
experience for this venture capital-backed specialty coffee retailer.
What actually constitutes company culture and how do I ensure that I am a responsible
steward of it while my startup scales? What are the challenges in recognizing local
culture while scaling globally? How can company culture not be the sole responsibility
of HR, but rather be owned by everyone in the company? Get a seat in the room or take
a back seat in the talent market.
Scaling Startup Culture:
Stories From the Frontline
10:30am
Raphael 1: Panel
MONDAY
