15
Time
Room Name: Workshop
John Bates
Executive Speaking
Success
Roving Editor
Have you ever wondered why you didn't get the investment?
In this fun, interactive session with Leadership Communication Expert, John Bates, you
will learn the secrets behind pitches that succeed. You will leave ready to apply the
secrets of PitchCraft to all of your pitches, starting with opportunities at SXSW V2V.
From internal presentations to fundraising and client pitches you will learn not only
what works, but why it works. Bates has trained teams to take pitches from disaster to
success, raising hundreds of millions of dollars. For PitchCraft, Bates enhanced his own
already extensive experience by interviewing many top funders in the startup, health-
care and international funding ecosystem.
Key Takeaways :
1. You will become more successful by understanding that: "Communicating
with human beings is not logical, it's biological."
2. You will understand some of the key components of having great meetings
with Venture Capital teams and other funding entities.
3. You will gain tools to enable you to meet potential funders on an even play-
ing field and understand how much you bring to the table for them.
What to Bring:
All participants must bring a notebook and something to write with, and, be ready to
share a two minute pitch about themselves, their startup, or anything about which they
are passionate in order to participate.
How to Use Neurobiology to
Make a Successful Pitch
Monday, July 20
10:30am
Da Vinci 1/2: Workshop
MONDAY
