34 SXSW V2V 2015
4:30pm
Donatello 2: Mentor Sessions
Mark
Shapiro
LAIKA,
Brand Management
Mark Shapiro's diverse marketing and communications career
has taken him across the United States, working in brand de-
velopment, advertising, public relations, film production and
writing for companies including Nike, Town & Country Magazine
and Upper Deck.
In 2007, he joined LAIKA, where he manages brand strategies, in-
cluding the marketing efforts for LAIKA's corporate identity as well
as the company's feature films. A native of Seattle, Mark attended
Emerson College in Boston and received his Bachelor of Arts in En-
glish from The Colorado College in Colorado Springs. He also com-
pleted education studies at Lewis and Clark College in Portland.
Folayo
Lasaki
Hollywire,
Director of
Marketing
Folayo Lasaki is a seasoned professional with over ten years ex-
perience in marketing and entertainment. Prior to joining Holly-
wire as Director of Marketing and Business Development, Folayo
worked for companies including Landmark Theatres, Variety,
Film Independent, IFP, and FILMMAKER Magazine, specializing
in creative marketing and communications, brand develop-
ment, strategic partnerships, and integrated marketing strategy
for both digital and traditional media. She is also Principal and
Founder of entertainment marketing and communications firm,
Striped Elephant. Folayo received her B.A. in Advertising and
Film Studies from Pepperdine University, and is a graduate of
the UCLA Professional Program in Screenwriting.
Qiana
Conley
Cue the Creatives,
Creative Director
Qiana Conley began her career at Epic Records, in Promo-
tions/A&R while contributing to album projects. Conley sought
out the world of songwriters and producers, landing positions
with major independent publishers. She flourished in these roles
as Director of Creative/A&R, Television and Film. Her efforts re-
sulted in pioneering catalogue development and copyright ex-
ploitation with rosters featuring Cee-Lo Green, Beyonce, Taylor
Swift, Pussycat Dolls, and more. Conley returned to her A&R roots
as Director of A&R for Syco Music and worked with developing
their artists and repertoire for Susan Boyle, Leona Lewis, and One
Direction. In 2012 she became Senior Director, Artist Platform and
Music Services for Viacom Media Networks/MTV Music Group.
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