51
Time
Room Name: Core Conversation
Tuesday, July 21
Competition Will Save
Your Business
We are hardwired to be intimidated by competition—who wants to have their custom-
ers and ideas poached by strangers? The fact is every business has competitors, even
if it is not direct competition. But with the right lens, competition to your business or
product can translate to opportunity and become a catalyst for growth.
Join Techstars mentor and Chief Executive Officer and founder of PivotDesk, David
Mandell, as he discusses why competition in your industry proves that you're solving a
widespread painpoint and how engaging in a competitive market can help you succeed
in the long run.
Using examples from both his entrepreneurial and corporate experience, Mandell will
discuss the signs that an industry is ready for competition, how your customer's pain
points are the key to differentiation, and how differentiation is the key to winning the
battle. Mandell will take your response to competition from flight to fight during this
interactive core conversation.
Questions Answered:
1. What are some signs that an industry is ripe for new competition?
2. How is competition good for your business?
3. How can engaging in a competitive market drive your business?
David
Mandell
PivotDesk,
Chief Executive Officer
& Co-Founder
11:45am
Raphael 2: Core Conversation
TUESDAY
