73 Wednesday, July 22
Darlene
Fiske
The Fiske Group:
PR and Marketing
Strategies,
Owner
Lisa
O'Neill
Newton O'Neill
Communications,
Principal
You feel your business idea is brilliant. So how do you get everyone else to feel the
same way? Beyond that, how do you convert strangers into evangelists for your brand?
Two seasoned Public Relations professionals and business owners with more than 40
years of combined experience will discuss how to uncover your company's strongest
selling points in this core conversation that will leave you with tools and tactics to help
build awareness.
In this Core Conversation we will explore the different types of PR programs and in-
troduce the concept of Vintage Networking. We will also discuss how to position your
product to influencers and the media alike, and share secrets for relationship building.
Relationships are key and as the media landscape shifts and bends, business owners
must be nimble and knowledgeable. Often, identifying who and how best to reach key
media and influencers is the hardest part of the job. Those that put in the effort will reap
the greatest rewards. It's not brain surgery, it's just good PR.
Questions Answered:
1. What is Vintage Networking and why is it imperative to your communications?
2. How do you snag that elusive story in the New York Times?
3. Do you need a PR firm and if so, what should you expect from them?
Public Relations and the Art
of Vintage Networking
4:30pm
Raphael 2: Core Conversation
WEDNESDAY
